Havas London and Arnold Worldwide will manage the Randstad and Monster brands respectively
BOSTON, May 2, 2022 /PRNewswire/ — Randstad – the world’s largest HR services provider – has named Havas Creative as its first go-to global creative agency following a six-month competitive pitch process. The appointment comes amid a post-pandemic global “talent crisis”, necessitating a greater focus on building more meaningful and lasting relationships with talent.
The appointment covers both the Randstad brand itself, which will be led by Havas Londonand subsidiary Freakwhich will be led by Havas Arnold around the world in Boston.
Randstad, the global leader in HR services, offers a seamless talent experience powered by digital and enhanced by access to personal consultants around the world. Monster, a global online employment solution for job seekers and employers who need great people, is an all-online experience. While the two brands share the same strategic vision and global ambitions, their brand positioning and promise are very different. As such, Havas will develop separate campaigns for each brand.
For Randstad, Havas was tasked with elevating the promise of Randstad’s talent-driven “human forward” brand, as well as raising awareness and understanding of its services. For Monster, which invented the online job category 25 years ago, Arnold was tasked with reclaiming the brand’s early notoriety to introduce it to younger job-seeking audiences.
Joanna IrwinGlobal Chief Marketing Officer at Randstad says: “Talent scarcity and labor market mismatches remain the biggest challenges for our clients – which is why we are focused on building relationships with talent, who are looking for trusted allies to help them realize their potential throughout their careers. Havas impressed us with their strategic thinking and creativity, demonstrating an understanding of our industry and the important role we play in helping people and organizations realize their true potential. to accelerate our brand strategy as we continue to deliver on our ambition to become the most valued ‘work life partner’.”
Xavier ReesCEO of Havas London says: “Over the past two years, the world of work has been turned upside down. Talent – in high demand and in short supply – now holds the power, while or and How? ‘Or’ What we work have become two of the fundamental post-pandemic issues. The opportunity to shape this debate alongside the world’s largest recruitment firm is one of the most urgent, meaningful and exciting briefs ever.”
Elliott SeabornGlobal Chief Marketing Officer at Monster says: “We are at a pivotal moment in history where employees have more control over their careers than ever before. And Monster is in an incredible position to have the power to help people find the work they want. “they want to do, not the job they have to do. We’re already working hand-in-hand with Arnold’s team to create a smart, fun and compelling approach to the world. We look forward to launching this work next month. next.
Sean McBrideChief Creative Officer at Arnold Worldwide, says: “Monster is the original disruptor in the employment space, with a long, unforgettable creative history. And right now is exactly the kind of time the Monster brand was designed for – a time of massive change. and even greater opportunities. So, we’re extremely excited to be working with this brand at this time, and we look forward to creating the next big Monster campaign together. On top of that, we’re always looking for more opportunities to associate with our buddies at Havas London. They see the world of advertising the same way we do. Best of all, they look 15% smarter because of the accents.”
Randstad is the world’s largest provider of HR services and is committed to becoming the world’s most valued “work life partner”, helping as many people as possible realize their true potential throughout their working lives. We provide businesses with the high-quality, diverse and agile workforce they need while helping people secure rewarding jobs and stay relevant in the ever-changing world of work. In 2021, we helped more than two million people find a job that’s right for them, advised 235,000 clients on their HR needs, from talent acquisition to total workforce management, and delivered training for more than 450,000 people. We use data and technology to deliver the right advice at the right time at scale, while our consultants across nearly 5,000 locations in 38 markets provide talent and clients with dedicated, personal human attention. It is this combination of Tech and Touch that makes our offer unique. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. In 2021, Randstad had an average of 39,530 employees and generated revenue of €24.6 billion. Randstad NV is listed on Euronext Amsterdam. For more information, see www.randstad.com
Monster is a global leader in connecting the right people to the right jobs. Every day, Monster aims to make every workplace happier and more productive by transforming the way employers find talent and candidates find careers. For 25 years, Monster has worked to transform the recruitment industry. Today, the company relies on innovative digital, social and mobile solutions, as well as proprietary data and insights to help employers and candidates see each other more clearly.
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SOURCE Arnold Worldwide